There are a lot of real estate companies out there to choose from. But, when Marty and I talk about all of the different choices available to people, we always come back to one simple question… Who will do the best job of marketing a property?
It all starts with training. Here at Coldwell Banker, The Real Estate Shoppe, Inc. we take a lot of pride in making sure that our clients are getting the best possible return on their investment in our services. In order to make that happen, we take the time to make sure that our agents are fluent in the language of real estate, and are prepared to use a variety of tools we use to effectively market your property.
Our number one goal is to ensure that your property is as visible to as many people possible. In order to achieve that goal, we utilize a number of different methods (both traditional and new) to make sure that a property reaches many different audiences.
Our mix of marketing methods is truly unique. We use traditional methods like advertising in the newspaper, word of mouth, and placing the property on the Multiple Listing Service (MLS); but we also integrate social marketing (Facebook, Twitter, YouTube and QR Codes) to bring a property to a whole new market.
We use Facebook as our hub for social interaction with audiences. This allows us to provide pictures of your home, provide guided tours and the ability to showcase your property to people who would otherwise not have the ability to visit your property.
We use Twitter as a tool to cross-market properties across multiple channels. Twitter accounts are major contributors to social accounts. We are able to cross promote in-home tours, photos, and MLS property listings for our clients.
YouTube has afforded Coldwell Banker, The Real Estate Shoppe, Inc. the opportunity to post short, guided home tours. Our listing agents provide clients with the option to film guided tours of their properties to be posted on YouTube. Again, these tours are cross-promoted across several social technologies in an attempt to touch as many audiences as possible.
We have recently been utilizing QR codes as a way to let people view information on properties on their terms. These codes allow Coldwell Banker, The Real Estate Shoppe, Inc. to imbed links that are read by smartphones and automatically take users to a specified site. That means that anyone who has a phone with a QR code reader who walks by a property can have access to the information associated with that particular property.
We take great pride in making sure that our clients feel confident in our ability to effectively market their properties. We would love the opportunity to sit down and discuss our methods. Remember, our main concern is making sure that our clients receive that best possible return on their investment.
Judy Nusser is the Managing Broker at Coldwell Banker, The Real Estate Shoppe, Inc. in Garden City, KS. Be a Fan of Coldwell Banker, The Real Estate Shoppe, Inc on Facebook. Judy can be reached at firstname.lastname@example.org or you can log on to their website, www.gccoldwellbanker.com.