Over the last year, we here at Coldwell Banker, The Real Estate Shoppe, Inc. have really tried to improve the way we do business. We’ve long felt that we’re more than just a Real Estate company. Yeah, our jobs revolve around matching properties with the needs of our clients—but that’s just what we do. We define our success, though, by the impact that we have on our community. And, over the last year, I think we’ve been pretty successful.
When we began our sojourn into Social Media almost a year ago, we didn’t really know how it would turn out. We started with Facebook with the modest goal of getting a few fans to follow us so they could see our inventory of properties. But when we really started thinking about the fact that Social Media is intended to BE social, we realized that we were building a digital community. If there’s one thing I know about being social and investing in communities, it’s that there has to be more information to generate interest than simply slapping up some pictures of properties for sale. So then we simply began sharing: design tips, real estate marketing conditions, property listings, etc. everything we were in a position to share information and help others. That’s when we realized that we were on to something special! We began making Social Media a SOCIAL ACTIVITY!
I think it was this realization that led us to think about what else we needed to be doing with our social media tools. That’s when we began using YouTube, Twitter and Linked In. All of these things, YouTube in particular, allow us to be different things to different people.
- YouTube allows us to show people what we’re like, what we value, and the types of properties available through our office. More importantly, however, we view YouTube as one of our main channels to give back to members of the community through the “Our Town” Series. These videos highlight those businesses within Garden City that mirror our values. They’ve been a tremendous resource for our clients and our friends.
- Twitter allows us to identify trends and cross-market our available properties. We’ve been able to really get information out quickly through this channel. It’s also been a great tool for us to pick up trends in what’s going on in the real estate market, both nationally and locally.
- Linked In is our professional network. Like people in most businesses, Real Estate professionals rely heavily on their peers in the business to learn new and better ways of doing business. It also allows us to stay in contact with those people who’ve done business with us in the past.
But that’s not all. We’re going to begin the process of creating innovative ways for people to interact with our business and our properties. In the short term, we’re going to be using things called QR Codes that let people take pictures of a bar code posted on our FOR SALE signs. When people take the picture, it will take them directly to the YouTube video that we’ve developed for that home. Now, you can take a tour of a home without even having to leave your car! These are exciting times here at the Coldwell Banker, The Real Estate Shoppe, Inc. because we’re doing our best to have a truly positive impact on our community!
Judy Nusser is the Managing Broker at Coldwell Banker, The Real Estate Shoppe, Inc. in Garden City, KS. Be a Fan of the Coldwell Banker, The Real Estate Shoppe on Facebook. Judy can be reached at firstname.lastname@example.org or you can log on to their website, www.gccoldwellbanker.com.