One of the things I feel very strongly about is the idea that as Realtors®, we have a responsibility to be a resource for people who need information about real estate. There was a time, when all you needed was a telephone and a roll stamps to be really effective in reaching people. Fortunately, that time has passed. When you really stop and look at how people are using the internet today, it makes sense that companies are beginning to use social media and social networks to build better relationships with their clients. So I would like to talk a bit about how social media can be used by everyone (Realtors®, Brokers, Buyers, Sellers) to minimize stress in property searches and transactions.
We use our Facebook Page as a way to connect with our past, existing and future clients. Typically, we like to provide people with a choice about which information they want. For example, when a person goes to The Real Estate Shoppe’s Facebook page they land on a set of videos that allows them to become familiar with our office and our agents. Our Wall contains all of our listings, complete with links to video tours of each property. Finally, we post links to information or sources that allow all users to learn more about the real estate industry. Most importantly, though, this is a place that allows us to connect with and talk to our clients. Ultimately, this practice allows us to be a better business.
Our Twitter account is used similarly to our Facebook Page in that we post links to relevant real estate information as well as links to our listings and video tours. Twitter’s primary value in our organization is that it allows our agents to get information out to a large group of people fairly quickly.
LinkedIn has become one of our more useful tools in that the service allows our organization to reach out to professionals in the business world. Much like any other business, we rely on our partners in other sectors to assist us in achieving our goal of providing excellent service to our clients. This tool provides us with the opportunity to instantly connect with these partners and that means that we have better access to information that may be useful to the people we work with.
YouTube has been a medium that we’ve been really taking advantage of lately. I am a firm believer that people need to have an opportunity to hear our business philosophy from our mouths, see the personalities of our agents and physically move through a property. Video can achieve all of these goals.
Obviously, if you’re reading the blog, you already know that we use this as a forum to address individual issues in greater detail.
Ultimately, we use social networks to establish and maintain relationships with those people that we have served or will serve in the future. I believe that it is our responsibility to really think about what it means to provide excellent customer service and what it takes to achieve that goal. In my opinion, social networks provide that opportunity to create a lasting connection while also allowing me to be able to provide information to our clients. It’s a brave new world out there, but you know, I think I really like what I see.
Judy Nusser is the Managing Broker at Coldwell Banker, The Real Estate Shoppe in Garden City, KS. Be a Fan of the Real Estate Shoppe on Facebook. Judy can be reached at firstname.lastname@example.org or you can log on to their website, www.gccoldwellbanker.com.