Example for Others

December 23, 2011

In closing of the Year 2011, we should give thanks for an excellent year in an an area of the country where we pay little attention to the down turn of the economy and believe it is OK to be a Community that is contrary!

Let’s look foward to 2012 with enthusiasm to the possibility of great strides of success and growth with the new leadership in various areas of our community!

We can be the example for other communites to follow!

Enjoy the Holidays with Family, Friends and Giving Thanks!

Our Little Corner of the World

November 7, 2011

It seems that everyone has an opinion about the economy. Whenever I talk to people or watch TV, someone is always talking about the world, US, state or local ecomony. With election season coming around, this talk has gotten even louder than it was before.

When someone asks us about our economy in Garden City, we just smile and say, ‘it’s fine’ because we are in our own little world out here in southwest Kansas.

It is true that we live in an Ag based economy. We love our cattle, wheat and corn, but we’re more than simply agriculture. People in our area have an extremely strong work ethic and we pride ourselves on being able to accomplish something with the work that we do.

We try to instill in our children that the world does not owe us a living. When you live in an Ag based area surrounded by cattle, crops and Mother Nature, you quickly realize that life is not always fair and you can’t win every battle you enter. We try to let our children know that, with a little work and a whole lot of perseverance, there are tremendous opportunities in our little corner of the world.

Now you put all of these strengths together and you have created a little corner of the world that has a strong economy, where people support one another and appreciate the work that each other have put into making their way. We may be small and few out here in our little corner of the world, but collectively we have been able to build an economy that will sustain as long as we hold on to those collective values we learned when we were younger.

Martin Nusser is the Commercial Broker at Coldwell Banker, The Real Estate Shoppe, Inc. in Garden City, Kansas. Be a Fan of Coldwell Banker, The Real Estate Shoppe, Inc. on Facebook! Martin can be reached at mnusser@gcnet.com or log on to their website at http://www.gccoldwellbanker.com

Third Thursdays!

October 19, 2011

Looking for something the whole family can enjoy?  That’s just what Downtown Vision is aiming for in their launch of the Third Thursdays on October 20.

The first ever Third Thursday will take place on October 20, starting at 5 pm on Main St.  Featured in this pedestrian-friendly event will be arts, crafts & food vendors. Many downtown merchants will also be offering special promotions that evening and will remain open until 8 pm.

The event will take place every month, on the third Thursday.  Mark your calendars for Thursday, October 20!  We’ll see you downtown!

For more information on Garden City Downtown Vision and Third Thursdays, visit

www.downtowngc.com or www.facebook.com/downtowngc.

Judy Nusser is the Managing Broker at Coldwell Banker, The Real Estate Shoppe, Inc.  in Garden City, KS.  Be a Fan of Coldwell Banker, The Real Estate Shoppe, Inc on Facebook.

Judy can be reached at jnusser@gcnet.com or you can log on to their website, www.gccoldwellbanker.com.

What is Economic Development?

October 11, 2011

What is economic development?  I often travel around the country to different marketing sessions and meetings with Brokers focusing on commercial real estate.  I attend City meetings and often visit with City and County commissioners.  No matter where I go, I find that everyone I talk to has a different idea about what Economic Development is, how it should evolve and what results we should expect from the process.

So I ask again, what IS Economic Development? Is it an Industrial Development that will bring Jobs and other related businesses to the area? Is it the development of Retail Centers that bring in shoppers to the City and expand our Trade Area? Is it development of the older central business areas that get developed into niche retail, professional office space and loft living that brings in the need for restaurants. Or is it Quality of Life. In the end, all of these things accomplish something everyone wants, which is JOBS.  Yes we all want to create Jobs for Garden City and congratulate each other for delivering Economic Development.

But Jobs are only as important as the people we bring into Garden City. We as a community need to provide an inviting atmosphere where people coming into the community have things to occupy their time.  We must work to be a place where businesses don’t just provide Jobs but actively improve the community so that Garden City becomes a place to raise a family and call Home.

It’s my thinking that if we can accomplish this, we as a community will provide the needed fuel to continue to grow and expand the City that we call Home.

Martin Nusser is the Commercial Real Estate Broker at Coldwell Banker, The Real Estate Shoppe, Inc.  in Garden City, KS. and husband to Judy Nusser. Be a Fan of Coldwell Banker, The Real Estate Shoppe, Inc on Facebook.  Martin can be reached at mnusser@gcnet.com  or you can log on to their website, www.gccoldwellbanker.com.

What’s the Coldwell Banker Difference?

October 3, 2011

There are a lot of real estate companies out there to choose from.  But, when Marty and I talk about all of the different choices available to people, we always come back to one simple question… Who will do the best job of marketing a property?

It all starts with training.  Here at Coldwell Banker, The Real Estate Shoppe, Inc. we take a lot of pride in making sure that our clients are getting the best possible return on their investment in our services. In order to make that happen, we take the time to make sure that our agents are fluent in the language of real estate, and are prepared to use a variety of tools we use to effectively market your property.

Our number one goal is to ensure that your property is as visible to as many people possible.  In order to achieve that goal, we utilize a number of different methods (both traditional and new) to make sure that a property reaches many different audiences.

Our mix of marketing methods is truly unique.  We use traditional methods like advertising in the newspaper, word of mouth, and placing the property on the Multiple Listing Service (MLS); but we also integrate social marketing (Facebook, Twitter, YouTube and QR Codes) to bring a property to a whole new market.

Facebook

We use Facebook as our hub for social interaction with audiences.  This allows us to provide pictures of your home, provide guided tours and the ability to showcase your property to people who would otherwise not have the ability to visit your property.

Twitter

We use Twitter as a tool to cross-market properties across multiple channels.  Twitter accounts are major contributors to social accounts.  We are able to cross promote in-home tours, photos, and MLS property listings for our clients.

YouTube

YouTube has afforded Coldwell Banker, The Real Estate Shoppe, Inc. the opportunity to post short, guided home tours.  Our listing agents provide clients with the option to film guided tours of their properties to be posted on YouTube.  Again, these tours are cross-promoted across several social technologies in an attempt to touch as many audiences as possible.

QR Codes

We have recently been utilizing QR codes as a way to let people view information on properties on their terms.  These codes allow Coldwell Banker, The Real Estate Shoppe, Inc. to imbed links that are read by smartphones and automatically take users to a specified site.  That means that anyone who has a phone with a QR code reader who walks by a property can have access to the information associated with that particular property.

We take great pride in making sure that our clients feel confident in our ability to effectively market their properties.  We would love the opportunity to sit down and discuss our methods.  Remember, our main concern is making sure that our clients receive that best possible return on their investment.

Judy Nusser is the Managing Broker at Coldwell Banker, The Real Estate Shoppe, Inc.  in Garden City, KS.  Be a Fan of Coldwell Banker, The Real Estate Shoppe, Inc on Facebook.  Judy can be reached at jnusser@gcnet.com or you can log on to their website, www.gccoldwellbanker.com.

Your Fall Maintenance List!

September 1, 2011

Fall is just around the corner.  I must say that Marty and I are extremely excited for cooler temperatures, the gorgeous colors that dawn the community, and the start of school.  So I thought that we could talk a little about how to prepare your home for the new season.

For those of you that know me, I’m very big on to-do lists.  Every day, I start my day by making an activity list so that I can prioritize my time appropriately.  Hopefully, you will find this list is helpful as you ready your home for Fall.  I found this list on Kiplinger.com.

  1. Tune up your heating system.  You can have a technician inspect your  furnace or heat pump to ensure that the system is in working order fairly inexpensively.  Doing so will ensure that your system is performing at the manufacturer-rated efficiency.  The inspection also measures carbon monoxide leakage, so if you have a family it is simply another fail safe.  Most notably, though, it allows you to reduce your chances of having to wait in line on the coldest day of the year.
  2. Buy a programmable thermostat, or check the settings if you already have one.  Make sure the settings are no higher than 70 degrees when you’re at home and no more than 62 degrees when you’re away or at work.  According to Energy Star, an average user can save around $180 annually on heating and cooling bills with a minimal investment of between $50 and $100.
  3. Check your roof.  Look for damaged, loose or missing shingles that could leak during a winter (or fall) storm.  Check and repair breaks in the flashing seals around vent stacks and chimneys as well.  If your roof is flat and surfaced, rake or blow off fall leaves, do not sweep off the surfacing.
  4. Make sure that your windows and doors are caulked.  If the gap is bigger than the width of a nickel, you should reapply exterior caulk.  Be sure to check window glazing putty, too.  Add weatherstripping as needed around doors; be sure that you cannot see any daylight from inside your home.
  5. Clean the gutters.  If your gutters are full of debris, water can back up against the house or damage roofing and other elements of your home.
  6. Try to divert water.  Add extensions to downspouts so water runs at least three or four feet away from the foundation.  These downspouts can be found at many hardware or home improvement stores.
  7. Turn off exterior faucets.  Often, undrained water that freezes in pipes will expand and that can lead to your pipes bursting.  Start by disconnecting all garden hoses and draining all of the water that is still in the faucets.  If you don’t have frost proof faucets (many houses built before 1995 do not), turn off the shut-off valve inside our home.
  8. Trim your landscaping.  Clear the area at least one foot away from exterior walls, rake out all of the debris out of corners and away from your foundation.  Cut back tree limbs growing within about 5 feet of the house, or worse scrubbing the house or roof.  You will create better ventilation, help dry out surfaces and prevent decay or damage.
  9. Have your lawn-irrigation system professionally drained.

What’s Growing in our Community?

August 15, 2011

Every year around this time, I like to take a few minutes to appreciate what’s happening in our community.  If you’ve read my blog before, you already know that I truly believe that our job here at Coldwell Banker The Real Estate Shoppe is to welcome people into our community and to be a resource for them to get connected into Garden City.  Then it struck me, why don’t we take this a step further and let everyone know about what’s going on here in Garden City?

We just completed the Finney County Fair, which occurred on the week of July 28.  http://www.finneycountyfair.org/.  Every year we look forward to watching the kids participate in the livestock portion of the fair.  We also enjoy walking through the various exhibits that truly showcase the many talents people in this community have.

Downtown business owners and Garden City Downtown Vision are readying themselves for the annual Sidewalk Sale, an event that brings thousands of people from around the area to downtown businesses.  We’re incredibly excited for this event because it brings so much excitement to the area.

Marty and I have been tremendous supporters of the annual Tumbleweed Festival http://www.tumbleweedfestival.com/.  For the past 20 years, this event has been held on the fourth week of August at the Lee Richardson Zoo.  What is truly special is that Tumbleweed, as we affectionately refer to it, provides food, music and fun for the entire family. Follow this link for our YouTube video of Tumbleweed 2010 http://youtu.be/bqmuE_wK_NM

The Annual Balloon Festival  http://www.gardencitychamber.net/ will happen the same week as Tumbleweed.  This event, which is sponsored by the Finney County Convention and Tourism Bureau brings baloonists from all over the southwest region of the United States to Garden City.  Every year members of the community get a chance to see these beautiful balloons take off from the Finney County Fair Grounds parking lot.

One of the more important undertakings is the effort by the Finney County Convention and Tourism Bureau to rebrand the community; they have hired the New Boston Creative Group to do the heavy lifting on this project.  Over the last six months, the community has had the opportunity to get involved in the process and, soon, they’ll get to vote on the final logos and tag lines that will be used to promote Garden City.

Garden City Schools, USD 457, will begin school on Tuesday, August 16.  This will be the final class that graduates from the High School that currently sits on Main Street.  Following this year, we will see students graduate from a new, state of the art, high school.  Members of the community, and their children, are very excited about this.

The reality is that there are a lot of things happening here in Garden City.  I personally wanted everyone to know the status of our community because, quite frankly, this is a place that is very important to me and my family.  It’s important to know what’s going on in the place that you call your home.  We truly believe that this is a community where people can come in and be embraced.  As the retail hub of southwest Kansas, we have all of the amenities of our urban counterparts to the east, but we also have the luxury of being a tight knit, welcoming community.  Thank you for reading and God bless.

Please feel free to contact our office should you have any questions about our community.

Judy Nusser is the Managing Broker at Coldwell Banker, The Real Estate Shoppe, Inc.  in Garden City, KS.  Be a Fan of Coldwell Banker, The Real Estate Shoppe, Inc on Facebook.  Judy can be reached at jnusser@gcnet.com or you can log on to their website, www.gccoldwellbanker.com.

What’s in a Community?

June 30, 2011

Agent Group Photo 2011Marty & I have been in this business for almost 58 combined years. As you probably know from reading my past blogs, we feel that our most important job is to make sure that we make people, particularly our clients, feel welcome in Garden City.

I have lived in this community for more than 47 years & Marty for life. We have invested ourselves in all kinds of different causes, organizations & activities. And we haven’t regretted one minute; because this is where we live & we love living here. Which brings me to the issue at hand: “What’s in a Community?”

Over the course of the last 45+ years, Garden City has definitely changed. We’ve met friends & seen them move on, we’ve seen businesses open & close and we’ve had the unique opportunity to welcome a significant number of people into our community, meaning that we’ve met quite a few great people along the way.

The reality is that clients don’t  get us jazzed, it’s the people that we get to meet along the way that make us really happy. That’s not to say that we don’t appreciate the business, we certainly do, but our business is about helping people find or sell properties so that they can move into a new era of their lives. And we feel honored that we get to play a role like that in the lives of people who have become really important to us.

So what’s in a community? Well, the simple answer is the people. Marty & I would not have stayed in Garden City if we didn’t absolutely love the people who live here. And even as the demographics of the community have changed, we’ve gotten younger; the community has become more culturally rich and our professional job sector has grown exponentially. With these changes, we’ve had to make sure that Coldwell Banker, The Real Estate Shoppe, Inc. remains the first place that people turn to when they’re looking for some property in Garden City & the surrounding area.

So here’s what we’ve done. We’ve made sure that our business remains a reflection of the community. Clemencia, our newest agent, is young & she speaks both Spanish & English. She is a native of Garden City, spent a bit of time outside of the community & has decided to raise her family here. She has proven to be a tremendous person in our firm & truly cares about making sure that she is a welcoming presence in Garden City.

But Clemencia is only one of our Agents. Coldwell Banker, The Real Estate Shoppe Inc is dedicated to making sure that our clients are matched with the right agent. Martin specialized in commercial development properties. Shanna Jagels is a young mother of three who has listed properties in Garden City & surrounding area. Then we have an entire battalion of good agents that have been born &/or raised in this area with experience & history:  Fred Askren, Luetta Engler, Darlene Gibson, Marian Mason & Marty.

We have taken great care to ensure that anyone who moves into our community has someone with whom they feel comfortable confiding their interests & dreams.

Beyond that, we genuinely care about the businesses that are in our community. We have showcased them in various videos on our Facebook page. Particularly those businesses who we feel are consistent with our business philosophy. Our main goal is to make sure that people are comfortable moving into our community.

For more information on our agents, check out our website: http://gccoldwellbanker.com  or visit our Facebook page: http://Facebook.com/therealestateshoppeinc

Judy Nusser is the Managing Broker at Coldwell Banker, The Real Estate Shoppe, Inc.  in Garden City, KS.  Be a Fan of Coldwell Banker, The Real Estate Shoppe, Inc on Facebook.  Judy can be reached at jnusser@gcnet.com or you can log on to their website, www.gccoldwellbanker.com.

New Beginnings!

May 11, 2011

“I want someone who has established themselves as a part of the community, someone who I can rely on that I know will be a strong part of the community after I’ve purchased my home or business.  I’m looking for someone who is not interested in profit.  I want someone who is looking out for me and my family.  I want someone who’s concerned with helping me find a property that will fit our family… not just someone who is just looking to make a sale. I also want someone who will come by and make sure that I’m happy after I’ve purchased the property.  I want someone who’s willing to follow up.  I want someone who will be with me for the long haul.  I want someone who will help me secure properties that will meet not only my needs, but the needs of my family as we grow and become entrenched in this community.”

- Detective Clint Brock, Garden City Police Department

I talked to Det. Brock earlier this week and it got me to thinking about what we, as representatives of our community need to do to improve our relationships with our clients. We know that there are those of you who need to get your property to ready to sell, and spring time is a great time to begin thinking about that process.  But there are also those of you who want something special,  something different; you want something or someone that you can connect with, and that’s why we’re in business.  Not only do we want to welcome you to this community, we want to assist you in making your property reach its true potential.

Let’s look at how we can accomplish that very goal:

  • Spruce up your yard and exterior
    • Paint:  Few things will enhance your property like painting the outside. Before
      painting, make sure that you scrape or water-blast any blistered or peeling
      paint; repair gutters and downspouts; and replace wood showing dry rot.  Wood, trimwork gutter and wrought iron should receive primary attention.
  • Front Entry
    • Give special care to this area.  This is where buyers get their 1st opportunity to make a close inspection, and they will pick it apart looking for flaws, so go ahead and eliminate them. All woodwork should be freshly painted, including the door.  Repaint your mailbox.  Put out a new or clean door mat.  Do a thorough weeding and pruning job on any flower beds near the entry and try to have some flowering plants growing.
  • Spruce up the yard
    • Mow and trim the lawn.  Weed your flowerbeds:  remove or replace dead plants or trees.  Water regularly during the growing season.  With desert landscaping, make sure that no underlying plastic is exposed, that rocks and sand are tidy, and that weeds and grass are removed.
  • Driveway, Garage/Carport
    • Clean up grease or oil spots:  remove soil at least, if not the stain.  See that the garage door opens freely and that the automatic door opener works properly.  If possible, don’t park your car in the front of the house or in thedriveway.  Derelict or cars that are being overhauled should not be visible from the street and preferably should
      not even be present.
  • Fence
    • A few missing stakes or slates are real eyesoresto anyone passing by.  These are usuallyrelatively easy and inexpensive to fix. Repair, paint, or stain as necessary.
  • Roof
    • Remove visible debris or toys.  Remove any tree branches bearing on the roof.
  • Air Conditioners
    • Repair or replace any rusted exposed metal.  Correct improper draining.
  • Patio
    • A nice spread of outdoor furniture looks veryappealing.  Take the time to make the
      investment in such products.
  • Windows
    • Repair or replace torn or bent screens.  Replace any cracked or broken panes.  Also, notice foliage near the windows.  Drapery rods, if present, should be affixed firmly to the walls and work smoothly or be removed.  Draperies should be clean and hang properly.
  • Doors
    • Repair or replace doors with holes.  Check to see that all doors open and close
      freely and latch, including closet doors and patio or sliding glass doors.
  • Walls
    • As with exterior, painting will pay dividends out of all proportion to the time and effort spent.  Wallpaper should be clean and adhere smoothly to the walls or be removed.  Patch all major holes in wallboard and plaster. Loose handrails and stairways should be secured to walls.  Clean or paint air-vent covers.
  • Floors
    • Repair or replace missing or damaged pieces of tile:  polish if needed.  Repair loose stair dread-plates or loose carpeting on your stairway.  This is a top priority….for showing and for safety!
  • Carpet
    • Make sure to steam clean your carpet as it is you best option for fixing a soiled carpet. Shampooing seldom does the job. If pet orders are present, be sure to clean the carpet or replace the carpet.  Loose carpet should be anchored properly.
  • Bathrooms
    • Few places in the home can get so dirty so fast, and yet few things will unsell a house as fast as dirty bathrooms.  Vanity, sink, faucet hardware, and mirror are the focal points, but other potential problems might be soap reside in a shower, a moldy shower curtain, accumulated dirt in the track of a sliding shower door, soiled or missing grout, stained toilet bowls, and dirty or battered bathmats.
  • Kitchen
    • Like baths, kitchens get dirty all by themselves.  Most people will inspect
      this area carefully, so extra time invested here is well spent.  Clean the stove inside and out.  Replace badly stained or corroded reflector plates under the heating elements on electric range tops.  Don’t neglect the kitchen exhaust hood:  people frequently check this area as a clue of general housekeeping.
  • Windows
    • Clean windows are an absolute necessity if a house is to look its best, yet they are often overlooked.
  • Water heater or softener
    • Perhaps it is so unusual, a sparkling clean water heater or water softener really impresses buyers or visitors to your home.  It is something that adds value to
      your home and takes very little time.

These are just a few ideas that you may want to think about this spring.  This is the very best time
to begin thinking about the things that can add value to your home for little additional investment.  Next month we will begin introducing you to our staff. These people can assist you in improving the value of your propertywhile also serving as valuable resources.

Judy Nusser has over 30 years of experience in the realestate industry.  She is one of the most
successful Realtors and one of the most astute business women in Finney County.  She can be reached at jnusser@gcnet.com or visit her website at http://www.gccoldwellbanker.com/ for
more information.

Social Activity

January 21, 2011

Over the last year, we here at Coldwell Banker, The Real Estate Shoppe, Inc. have really tried to improve the way we do business.  We’ve long felt that we’re more than just a Real Estate company.  Yeah, our jobs revolve around matching properties with the needs of our clients—but that’s just what we do.  We define our success, though, by the impact that we have on our community.  And, over the last year, I think we’ve been pretty successful. 

When we began our sojourn into Social Media almost a year ago, we didn’t really know how it would turn out.  We started with Facebook with the modest goal of getting a few fans to follow us so they could see our inventory of properties.  But when we really started thinking about the fact that Social Media is intended to BE social, we realized that we were building a digital community.  If there’s one thing I know about being social and investing in communities, it’s that there has to be more information to generate interest than simply slapping up some pictures of properties for sale.  So then we simply began sharing: design tips, real estate marketing conditions, property listings, etc. everything we were in a position to share information and help others.  That’s when we realized that we were on to something special!  We began making Social Media a SOCIAL ACTIVITY! 

I think it was this realization that led us to think about what else we needed to be doing with our social media tools.  That’s when we began using YouTube, Twitter and Linked In.  All of these things, YouTube in particular, allow us to be different things to different people. 

  • YouTube allows us to show people what we’re like, what we value, and the types of properties available through our office.  More importantly, however, we view YouTube as one of our main channels to give back to members of the community through the “Our Town” Series.  These videos highlight those businesses within Garden City that mirror our values.  They’ve been a tremendous resource for our clients and our friends.
  • Twitter allows us to identify trends and cross-market our available properties.  We’ve been able to really get information out quickly through this channel.  It’s also been a great tool for us to pick up trends in what’s going on in the real estate market, both nationally and locally.
  • Linked In is our professional network.  Like people in most businesses, Real Estate professionals rely heavily on their peers in the business to learn new and better ways of doing business. It also allows us to stay in contact with those people who’ve done business with us in the past.

But that’s not all.  We’re going to begin the process of creating innovative ways for people to interact with our business and our properties.  In the short term, we’re going to be using things called QR Codes that let people take pictures of a bar code posted on our FOR SALE signs.  When people take the picture, it will take them directly to the YouTube video that we’ve developed for that home. Now, you can take a tour of a home without even having to leave your car! These are exciting times here at the Coldwell Banker, The Real Estate Shoppe, Inc.  because we’re doing our best to have a truly positive impact on our community!

Judy Nusser is the Managing Broker at Coldwell Banker, The Real Estate Shoppe, Inc.  in Garden City, KS.  Be a Fan of the Coldwell Banker, The Real Estate Shoppe on Facebook.  Judy can be reached at jnusser@gcnet.com or you can log on to their website, www.gccoldwellbanker.com.


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